We used a simple edgy font for the logo to communicate good presence and trustworthiness.

With this concept, we can stick to it being an easy, recognizable classic brand or we can be more playful and pair it with the wavy font as used on the pizza box labels.We can also use “Eat moderately” or “Eat responsibly” as taglines.

Both can get a chuckle or two from the older demographic.We can also use the triangle on the logo as a standalone mark or identity and use it on different marketing materials.