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WEBSITES: Why we started building them ourselves

It’s no secret that online presence is crucial for any business, having a well-designed and functional website is an absolute necessity. As a graphic designer and business owner with over 20 years of experience, I found myself facing several challenges when it came to finding website development companies that met my expectations in terms of quality, communication, and design. These challenges, coupled with my passion for creativity and the desire to bring good design to custom websites, led me to start the journey of learning website design and development on our own. In this blog post, I will share my reasons why we started building websites and the benefits it has brought to our business.

Here are 4 main reasons:

Frustration with Quality and Speed:

One of the main reasons we ventured into website development was the difficulty in finding a company that aligned with our standards of quality and efficiency. As a professional who values attention to detail, we encountered a lack of web development partners who could deliver projects of the desired quality and within the required timeframes. This frustration became a driving force for me to take matters into my own hands and ensure that our clients received the level of excellence they deserved.

Effective Communication with Clients:

I tell our team all the time that communication is key to building successful client relationships. Having worked extensively with clients throughout my career, I understood the importance of clear and prompt communication. However, I noticed that many web development companies fell short in this aspect, leading to dissatisfaction among clients. I wanted to bridge this gap by providing exceptional communication throughout the website development process. By taking charge of the development ourselves, we could ensure that our clients received the attention and responsiveness they deserved.

Unique Custom Designs over Templates:

Templates may offer convenience, but they lack the ability to provide a truly unique and tailored experience. I strongly believe that good design should be at the core of every website, just as it is in graphic design. By building websites from scratch, we could bring our creative expertise to the forefront and provide custom designs that reflected the unique identity and values of each client’s business. This approach not only enhances brand recognition but also sets our work apart from websites that rely on generic templates.

Time and Creativity:

Taking on bigger website development projects allowed me and my team to allocate more time and creativity to each project. By reducing the demand on our time, we could invest more effort into researching, strategizing, and implementing innovative design solutions. This freedom not only enhanced the quality of our work but also fuelled our passion for creativity, enabling us to create stunning websites that truly captivate users.

In conclusion:

Building websites has been a natural progression for me as a graphic designer. Frustrations with quality and communication, coupled with the desire to bring unique design experiences to clients, led us to expand our skill set. Through self-learning and dedication, we have successfully created almost 100 fully custom websites that have garnered positive feedback from clients. Building websites has allowed me to provide a seamless integration of our graphic design expertise into the digital realm, resulting in visually appealing, user-friendly, and engaging online experiences for businesses.